Mar 1, 2013 / 1,407 notes

inspirezme:

This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value. 

Written by Andrew Murphy 

Discovered on Inspirez (View the full article)

And now for work!

(via nanou2)

Source: inspirez.me

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    Cool #branding
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    This is pretty cool test.
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